Notes on growth,
AI & the web.
Practical thinking on AI visibility, SEO, performance and turning a website into a growth system. New pieces regularly.
Responsive Web Design in 2026: Beyond Breakpoints
Media queries were just the beginning. Here's how container queries, fluid typography, and intrinsic layouts build sites that adapt to any screen, component, and user.
How to Start an Online Store in 2026: A Step-by-Step Guide
If you build a website, you will replatform. Here's how to build a system instead.
The Definitive Guide to Web Design Trends Shaping 2026
AI, immersive scroll experiences, bento grids, dark mode by default: here are the 10 trends redefining how websites look, feel, and perform this year.
Front-End vs Back-End Development: What's the Difference and Why It Matters
Everything you need to know about the two sides of web development, what each one does, and why understanding the difference can save you time, money, and headaches.
Core Web Vitals Explained: What They Are and How to Improve Them
LCP, INP, CLS: what they measure, why Google cares, and the practical fixes that'll take your scores from red to green.