Arthur

An AI mentor product had thousands of active users but zero marketing infrastructure. We took it from no landing page, no ad funnel, and no SEO presence to a fully deployed, conversion-optimized site in three languages, with a 12-month growth strategy projecting 700 to 2,100 registrations in year one.

Challenge

Arthur is a free, 24/7 conversational AI mentor for women, backed by a European organization with 30+ published books, an animated series, and live seminars across Germany, Austria, and Switzerland. The product was well-established but completely invisible online.

• No marketing funnel existed. No landing page, no ad accounts, no analytics, no email capture. All user acquisition came through word of mouth.
• Three markets, three mindsets. DACH users prioritize privacy and trust. US users respond to transformation-focused messaging. Russian-speaking users connect through community and peer validation. Translation alone would not work.
• Sensitive positioning. The product could not be marketed as “AI” or “chatbot.” The language had to feel personal and human without making false claims.
• One week to launch. A paid ad campaign was already planned, and the landing page needed to be live to support it.

Approach

We started with SEO keyword research across all three languages, competitor analysis in the spiritual wellness space, and CRO research on what converts for this audience. We audited the organization’s existing content (119+ testimonials, promo videos, book library) and structured it for marketing use. This research shaped both the page design and a 12-month growth plan with traffic forecasts and registration targets.

The target audience (women 25-55 in the wellness space) values authenticity and emotional resonance. Every design and technical decision reflected that:

• Social proof as the primary driver. A featured testimonial appears above the fold. Video testimonials, real chat screenshots in a masonry grid, and mini-quotes are placed before every CTA.
• Zero friction conversion flow. No navigation menu (intentionally removed to reduce exit paths), a sticky mobile CTA, and micro-copy reinforcing “Free forever. No credit card. Takes 30 seconds to start.”
• Trust signals for DACH markets. A trust bar immediately after the hero: 100% Free, Available 24/7, Completely Confidential, Text or Voice Chat, Trusted by Thousands. Privacy and GDPR references throughout.
• Glass morphism aesthetic with warm purples, golds, and earth tones, designed to feel like a conversation with a wise friend, not a SaaS product.
• Custom i18n architecture. Middleware-based language routing with automatic browser detection, persistent cookie preferences, and static generation for all three variants at /de, /en, /ru. Each language has its own testimonial assets, OG images, and social links.
• 13-section conversion funnel with each section serving a specific role: hero, trust bar, problem agitation, solution introduction, testimonials, gallery, feature highlights, how-it-works, video, lifestyle imagery, credibility, FAQ, and final CTA.
• Full DACH legal compliance. Three localized legal pages (Impressum, Privacy Policy, Terms of Service) meeting Telemediengesetz and GDPR requirements.

Results

• Three-language landing page live and ready for paid ad campaigns across Meta, Google, and YouTube
• 119+ testimonials curated and deployed as the primary conversion driver
• Complete SEO foundation with keyword-targeted content, structured data, hreflang setup, sitemap, and per-language canonical URLs
• UTM-tagged CTA infrastructure for section-level conversion attribution across all campaigns
• 12-month growth plan with channel strategy and registration forecasts (projected 700 to 2,100 registrations in year one)
• Legal compliance across all three markets (Impressum, GDPR privacy policy, cookie consent, terms of service)
• Delivered in one week from research kickoff to production deployment

Tools Used

Next.js 16, React 19, TypeScript 5, Tailwind CSS 4, Framer Motion 12, Vercel